BlueNile bring brilliance to China, awards INNTECH



Love is brilliant !

Blue Nile ( is the world's leading diamond jeweller online for engagement and wedding rings.

“We’re really excited about China. The engagement ring market there is already bigger than that of the US,” said Jon Sainsbury, president of international at Blue Nile.

According to Sainsbury, up to 12 million people get married each year in China, resulting in an annual demand for at least 2 million diamond rings, compared to about 1.5 million rings in the US and fewer couples getting married since the 1960s.

To continue attracting more customers in China, Blue Nile has setup a customer service office and customer service call center in Shanghai.

A bid was organized to select a competitive and long-term IT partner in China. The fight was fierce, everyone love diamonds, even IT people.

BlueNile selected the best, and awards to INNTECH the full scope of new office IT delivery and IT systems deployment, including Shoretel call center, data networking, structured cabling, TVWall, CCTV, ACS, IT room construction, etc.

BlueNile has now robust IT infrastructure and IT systems; the highly-trained staff of diamond and jewelry consultants
can efficiently serve now 24 hours a day the China customers that have questions or assistance.

* INNTECH is a Shoretel Champion Partner, the first certified in China, year 2009, and deployed the largest Shoretel IPT project in APAC.